Director of Product & Experiences – Luxury & Golf
Lead Premier Golf’s product and luxury experiences, crafting seamless, exclusive journeys for UHNW clients through strategic partnerships and world-class standards.
We usually respond within two weeks
The Director of Product & Experiences – Luxury & Golf is a strategic leader accountable for the entire Premier Golf product portfolio. This role oversees the development and execution of world-class golf and accommodation offerings while taking direct responsibility for scaling the company’s luxury experiences and high-value partnerships. The objective is to deliver extraordinary, differentiated, and seamless travel adventures for ultra-high-net-worth (UHNW) clients.
Key Responsibilities:
Product Leadership - Own the overall product strategy and roadmap for Premier Golf, ensuring alignment with the company vision and long-term growth objectives. Oversee golf and accommodations product owners to deliver a consistent, world-class experience across all destinations.
Luxury Experiences - Identify, secure, and manage premium experiences and suppliers globally (e.g., private wine tastings, bespoke culinary events with Michelin-starred chefs, and VIP access to world-class sporting events).
Strategic Partnerships - Identify and manage high-value relationships with global luxury brands, hotels, and concierge services. Negotiate agreements including pricing, exclusivity, and access rights.
Quality & Standards - Establish and maintain quality benchmarks, operational standards, and client experience metrics across all product lines. Vet all experiences for quality, safety, privacy, and client satisfaction.
Market & Insight - Monitor trends in luxury travel and experiential offerings globally to keep Premier Golf ahead of market trends. Identify opportunities to expand offerings in line with UHNW client expectations.
Team Management - Lead and mentor product owners across golf, accommodations, and experiences. Serve as the bridge between executive leadership and product teams, translating strategic goals into actionable initiatives.
Performance Reporting - Report on product performance, adoption, and client satisfaction to executive leadership, providing insights to guide strategic decisions.
Qualifications & Skills:
Experience: 10+ years in luxury travel, experiential hospitality, or product leadership, ideally with experience managing product owners and scaling exclusive experiences for HNW/UHNW clients.
Negotiation Excellence: Proven track record of securing high-value partnerships and managing complex stakeholder relationships.
UHNW Expertise: Deep understanding of ultra-high-net-worth client expectations, specifically regarding discretion, privacy, and personalization.
Global Literacy: Comfortable working across various cultures and regions, with a strong global network in luxury lifestyle and concierge sectors.
Behavioural & Soft Skills
Exceptional strategic thinking with the ability to translate a high-level vision into a detailed product roadmap.
Excellent verbal and written skills, comfortable liaising with discerning clients, executive leadership, and international partners.
A forward-looking self-starter with the ability to manage multiple high-stakes projects simultaneously in a fast-paced environment.
Benefits:
We’re offering a unique opportunity to become part of a fast-growing online brand in the golf travel industry, with the potential to grow alongside the company. This role comes with a competitive salary, commensurate with experience, and a wide range of benefits, including:
Annual EBITDA-based bonus
Opportunity to participate in capital market development as the company expands- for senior level role
Exclusive travel discounts
Comprehensive health benefits
Paid Time Off (PTO)
Paid holidays
Retirement fund
Personalised professional development plans
If you’re passionate about travel, golf, and innovation- and want to be part of a dynamic, forward-thinking team - we’d love to hear from you.
YGT Inc is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
- Division
- Premier Golf
- Department
- Product
- Locations
- Alpharetta Office
- Remote status
- Hybrid
- Employment type
- Full-time
About Premier Golf
Premier Golf, LLC is the most experienced golf travel company in America. Founded in 1988 and headquartered in Alpharetta, Georgia, Premier Golf is a privately held LLC corporation operating as a tour operator, event company and travel agent.
Initially, Premier Golf, LLC was strictly an international tour operator with an exclusive focus on destinations such as Scotland, Ireland, England, Spain, and Portugal. We still maintain a full-time office in Scotland, Ireland, and England. Over the years we have expanded the international destinations offer and now specialize in countries including South Africa, New Zealand, Australia, the Dominican Republic, and Canada.
Domestically, we are very selective in the destinations we offer, providing only the highest quality courses, resorts, and experiences for our clients.
Since 1991, Premier Golf has offered official Ryder Cup packages. On four separate occasions we chartered the Ryder Cup team plane and offered a “Fly with Team” VIP package. In 1997, we even chartered Concorde. We now offer packages for a range of events including The Masters, The Open and The Solheim Cup.
For over ten years Premier Golf has been the official travel company for the PGA Magazine Ambassador Program. As part of this program, PGA professionals are given exposure to some of the world’s great golfing destinations. Upon visiting, staying and playing, they will return to their home clubs and create a return trip for their members to experience. As the travel provider of the PGA Magazine, we have served hundreds of PGA professionals and their members.